Do you dream of the day when you would be able to deliver groceries by drone at your customer’s front door?
Whether it be via drone or driver, online grocery shopping is the future. Since most of the Pakistanis are already ordering food online from food outlets. It is certain that people will fully engage in online grocery shopping to reap the benefits of the technological evolution in the country.
As the new technology and innovation has disrupt the traditional grocery shopping experience. Companies like howmuch.pk are helping retailers to deliver remarkable customer experiences by offering a new take on grocery shopping and home delivery.
However, as the competition surges in the retail market, rigid small and medium retailers needs to transform the way grocery shopping is done.
Here are the five reasons for retailers to sell groceries online while maintaining their own point of sale.
1: Free to Join
Except for the nominal per sale charges, retailers do not need to pay a single penny to use online grocery shopping platform i.e. howmuch.pk. They simply load up various products available on their grocery store with updated price lists.
The grocers can add unlimited numbers of products with package size, volume and image. Shoppers can then browse household products from the dedicated store page.
2. Online presence of your business and products
Retailers can get the full scale benefits of their virtual store.They have option to offer groceries to families living in the neighborhood as well as to customers living miles away from their physical store. The grocers may find their products popular in a place they never would have bricks and mortar access.
That’s why online grocery and delivery services are consistently promoting supermarkets via internet to grow the interest of retailers and customers alike.
3. Expand your customer base
Retailers may place an ad on local newspaper or buy spots on radio or television, but the ability to reach new customers is comparatively greater through online store. One great advantage of online store is that you can reach more customers.
An online shop removes the barriers of traveling, parking and busy schedule that can drive some customers away.Related: Do's and Don'ts of Online Grocery Shopping
4. Increase in sales
Online store has enormous scope to boost up the sales for traditional retailers. The retailers are able to tap new customers via online portal. As well as inform the existing pool of customers about the ongoing sales and discounts.
This also enables store owners to clear the items that are near to expiry dates and restock the new inventory with online inventory management system.
5. Free Marketing campaigns
One of the biggest advantage of having an online presence is automated marketing campaigns via social media. Retailers have advantage of availing free marketing campaigns which can boost sales and revenue for the company.
With good digital marketing strategy and great order fulfillment system, retailers can boost up their sales with almost no cost.
As online grocery shopping is rapidly increasing in Pakistan, retailers who undermine the e-commerce may see their trade lessening as customers continue to shift to online grocery shopping. It is high time for retail shop owners to pack customer’s groceries and get it delivered to their doorsteps with a click of a button.