Your customers are the most essential part of your business. You know it, they know it, everyone knows it! So, you need to have policies and operational methods that show them that they mean a lot to you, and you would do everything in your power to provide them with the best service possible. Giving rewards also helps in making your customers stay loyal to you!
The best POS software for supermarkets is known to have the ability to handle the customer database in such a way that not only are customers retained but new customers are attracted by the promotional campaigns to shop from the retail store! So, the question is, what kind of activities do a POS system and a business owner have to perform in order to thank their customers for their support and thus, gain new customers?
Name Customer of the Day
Remember when you were in school, and your class teacher used to put a name on the board as the student of the day? If you ever had your name up there, you know how special that makes you feel. The similar policy is applied in many workplaces too, where an employee of the month is named.
Your customer’s psychology is no different from that. So, use your POS to randomly select a customer of the day or set criteria for selection of the customer of the day. You can offer a certain amount of discount on his/her purchases for the day. This will not only create a good name for your business but also get you new purchases from the person of the day, as he/she tries to avail the discount!
Reward First Time Buyer
A good POS system has an excellent customer database. All information about your customer- contact details, purchase details, frequency of purchase- are stored and automatically updated in the customer database. And so, you can easily know when you have a new buyer through the system.
To make a first-time buyer, your regular buyer, it is wise to reward him for his first-ever purchase from your store. You can either give him something for free along with his purchases or give him a discount!
Personalize the Experience
Given how many online retail businesses and e-commerce sites of bricks and mortar business have come about in the last few years, it is becoming a real battle figuring out the best practices to personalize your customer’s shopping experience.
Your POS can send personalized emails, addressing the customer by his/her name, assuring that your business stays on top of their minds. Another way to grab your customer’s attention is to have your POS notify you of your customer’s birthdays. You can have offers especially designed for them, depending on how frequently they shop from you. With your mobile POS system, you can choose which offer to give within seconds!
Use a Loyalty Program to thank your Customers
One of the most effective ways to thank your customers is through loyalty programs. They act as a motivation for your customers to shop more from you, as they earn points for each shopping. You define certain milestones that they need to achieve in order to receive a free item from your shop.
There are many other kinds of loyalty programs available too, such as one that rewards customers for bringing in more customers through their reference. What type of loyalty program you choose is up to you but be sure that it integrates with your POS system well because managing loyalty programs manually is a tough task!